Objective:
This guide contains all the necessary steps to debrand your Sony Ericcson W760a.

Benefits:
By debranding your phone you enable the free to use of GPS service. A bunch of new tools and applications. Remove the pay-to-use applications.
Requirements:
Steps:
- Download A2Uploader (extract from zip), Custom XML files (extract from zip) and Sony Ericsson Update Service
- Execute A2Uploader.exe
- Turn off the phone and remove the battery for a few seconds and connect it again
- Press the FileSystem Tool button on the right side of the A2Uploader window
- By pressing and holding down number 5 key or 'C' (depends on your area) on your phone connect the USB cable to the phone and the computer
- Wait for a response from the A2Uploader
- Browse to tpa/preset/custom
- Upload the xml file called customize_upgrade.xml to the directory on step 7
- Press the Shutdown FS Manager on the A2Uploader application
- Disconnect the USB Cable from the phone
- Turn on the phone and let it boot to the main screen
- Turn off the phone again
- Open the Sony Ericsson Update Service SEUS
- Choose your phone type, look for the W760.
- SEUS will indicate you to press and hold down number 5 key or 'C' on your phone before connecting the USB cable to the phone to the computer.
- Wait until the update completes (30 minutes approx)
- Disconnect the USB cable and turn on the phone
- Your phone is debranded !!!
Now we have to configure MediaNet and Picture Messaging.
Configuring MEdiaNet
- Navigate: "Menu" > "Settings" > "Connectivity" > "Data Communication" > "Preferred service" - Select PS and CS
- Navigate: "Menu" > "Settings" > "Connectivity" > "Internet Settings" > "Connect using:"
- Press "options" and "create new"
- Enter the following settings (just take everything as case sensitive):
Account type: PS data
Name: MEdia Net
APN: wap.cingular
Username: WAP@CINGULARGPRS.COM
Password: CINGULAR1
Login request: Off
IP address: ...
DNS address: ...
Authentication: None, PAP, CHAP
Data compression: Off
Header compr.: Off
Proxy settings: (Enter and read on)
Proxy: On
Same for all servers: Off
Proxy servers: Multiple (Enter and read on)
HTTP:
Username: (blank)
Password: (blank)
Proxy address: 66.209.11.32
Port: 80
- Back out and save all the settings and set your internet settings as MEdiaNet
Configure Picture Messaging
- Navigate: "Menu" > "Messaging" > "Settings" > "Picture message"
- Validity Period: Network Maximum
Read Report: Off
Delivery report: Off
Signature: No signature
Creation mode: Alert
Picture Scaling: standard
Auto Download: ALWAYS
Accept Messages: (all checked)
- Create or check the MMS profile name:
Profile name: MEdia Net
Message Server: http://mmsc.cingular.com
CONNECT USING: MEdia Net
Enable Video Streaming (youtube) on your Debranded W760:
- Execute A2Uploader.exe
- Turn off the phone and remove the battery for a few seconds and connect it again
- By pressing and holding down number 5 key or 'C' on your phone connect the USB cable to the phone and the computer
- Wait for a response from the A2Uploader
- Press the FileSystem Tool button on the right side of the A2Uploader window
- Browse to tpa/preset/custom
- Upload the customixed youtube xml file called customize_upgrade.xml to the directory on step6
- Press the Shutdown FS Manager on the A2Uploader application
- Disconnect the USB Cable from the phone
- Turn on the phone and let it boot to the main screen
Add the MediaNet Portal:
- open the default browser
- Bookmark or set http://home as the homepage
- You're Done.
Turning off 3G to extend battery life:
Now after debranding your phone you can turn off 3G when you don't need it. You will notice that it will have longer battery life.
- Navigate: "Menu" > "Settings" > "Connectivity" > "Mobile networks" > "GSM/3G networks"
- Choose "GSM only"
- To go back to 3G just navitage to same section and select "GSM and 3G"
Comments
Awesome!
This worked great for me. I found a bunch of information on various websites, but this has it all in one place, which is very helpful.
While poking in some of the AT&T branding files I found a few things.
-proxy server should be: wireless.cingular.com
-authentication should be: CHAP
These are minor. The IP will probably never change and CHAP is on your list, just not 1st. It's possible it will save a little time if it doesn't have to failover to it, though.
Also, it seems like you can include all the internet settings in the youtube customize file, since it's meant to be done after the update.
totally not worth it
is there any way to put the at&t stuff back on my phone? gps sucks on this phone. the closest google maps has been able to pinpoint my location is within 1900 meters. the other apps are all crap and i can't get mobile banking anymore. debranding was a big mistake.